• Business Philosophy – Friendly, Loyal, Beneficial
　　　　　　　　　　　　United, Accompanying, Reciprocal
• Entrepreneurial Spirit – Constancy of Good Faith, Success without Doing Evil
　　　　　　　　　　　　Pursuit of Excellence, Better at Every Step
• Guiding Principles – The great start from the trifle;
　　　　　　　　　　 The remote from the near;
　　　　　　　　　　 The difficult from the easy;
　　　　　　　　　　 The virtual from the practical.